Entering a new regional market
2018 was a remarkable year for IRIS, which was joined by an affiliate pharmacy chain consisting of two brands: Novaya Apteka and Apteka Minicen. This is more than 160 pharmacies in 32 cities.
Merger with a new partner allowed IRIS to enter a new region – Far Eastern Federal District. At the end of 2018, the number of POS is up to 1563 pharmacies.
The partnership brings together only large pharmacy chains that are ready to invest in development on equal terms. Participants invest in IRIS private label products, plan to launch a single retail format, and consider the prospects for developing franchise.