IRIS (Integrated Retail Investment Strategies) is a partnership of leading regional pharmacy chains. The company was founded in 2015 in Moscow. IRIS includes only successful pharmacy chains that are leaders in the markets of their presence. About 3000 pharmacies are partners of the company.
Partners profitability increase
All IRIS partners have an equal right to control the business and share.
Centralized work with manufacturers, assortment management, private-label products promotion, improving the effectiveness of retail marketing tools, optimization of marketing contracts.
Cooperation for innovation and the exchange of best practices between participants.
The extreme transparent activity, reliable and timely financial and marketing reporting.
Marketing contracts are not a source of IRIS income; profits are distributed among the partners.
The IRIS product strategy, including the development and promotion of private-label brands, can significantly increase gross income in product categories, and attract new customers.
The partnership is strategic. This means that the parties are ready to not only combine purchases and bring together the business practices, but also think about the options for business processes integration.
Flexible procurement system: depending on the specific conditions of a particular supplier, the partner’s procurement process can be either integrated or independent.
The main principle for integrated procurement is profit maximization.
By bringing the regional leaders together, IRIS has the opportunity to improve logistics, optimize supplies from strategic manufacturing partners, and guarantee the defect-free availability of their goods with the maximum coverage of the regions of presence.
A centralized retail marketing strategy guarantees partners a high level of executive discipline in fulfilling marketing commitments.
Oleg Milyutin, Dmitry Sokol, Ekaterina Arustamyan, Yuri Gaysinsky, Igor Zhukovich, Alexey Zverev.
IRIS is interested in expanding the partnership and open to all effective retailers as new members. The priority of the expansion: quality over quantity.